Attracting Potential Leveraging Partners
Potential leveraging partners are entities who are interested in assisting the local community through a variety of programs. Providing information to potential leveraging partners can increase resources for your local Weatherization Program, enabling you to provide weatherization services to more households. Additionally, when these partners are promoting their community service work, they also promote Weatherization!
When contacting these groups, emphasize the advantages of partnering with Weatherization. Partners can benefit from community-oriented press coverage and positive public image. Utility companies can realize direct energy savings and indirect savings through the promotion of energy efficiency.
Target local utility companies, appliance manufacturers, and other local and national companies. For private companies, write to CEOs, Vice Presidents, Marketing Managers, Product Development Managers, and Public Relations Managers.
Also consider other federal programs that may support local weatherization efforts. For federal programs, write to local and state Program Managers and Program Directors. Check federal websites for contact information.
Where there are opportunities, target companies that produce or test weatherization materials. The contact person for these companies will be the Product Development Manager and/or Public Relations Manager.
Write a personalized email and send a complete information package. Also include Weatherization brochures, success stories, promotional videos, and local and national fact sheets. Sample letters
are provided as a model for your personalized letter.
In your email be sure to include the theme "Weatherization Works!" and use language that is pertinent to the reader, highlights a potential benefit, and can be easily recalled. Be sure to include a contact number. Check out our tips for targeting partners
For potential leveraging sources, the most effective letters will include information that reflects the effectiveness of the program:
Include language that focuses on the longevity and prosperity of the program:
"Over thirty five years of experience"
"Professionally trained crew"
"Latest in energy efficiency technology"
"Reputation in the low-income and/or energy-efficiency community"
Distribute these information packages at industry trade shows or federal conferences. Email and mail directly to company President, Vice President, and others.